Lord's Cricket Ground has ended its commercial partnership with BrewDog less than two years after the agreement was signed, following the brewery’s takeover by a cannabis producer. The historic venue, managed by the Marylebone Cricket Club, had announced the four-year deal in late 2024, making BrewDog the official beer partner and supplier for the stadium. However, the contract has now been terminated roughly 15 months into the agreement after the brewery changed ownership.

The decision came after BrewDog was purchased by Tilray Brands, an American conglomerate known for producing medical cannabis and other consumer products. The acquisition reportedly followed financial struggles at BrewDog, which required a £33 million rescue deal. The change in ownership altered the brewery’s operational structure and business direction, prompting concern among partners including the MCC about long-term reliability and alignment with the club’s operations.

The end of the partnership means the iconic cricket venue will now begin searching for a new beer supplier ahead of the upcoming cricket season. The stadium, widely regarded as the “Home of Cricket,” relies heavily on partnerships with beverage companies to support match-day operations and hospitality services. With the contract cut short, officials said a fresh tender process will be launched to appoint a new supplier for the 2026 season and potentially for several years beyond.

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Robert Lawson, chief executive of the Marylebone Cricket Club, confirmed the decision in a letter addressed to club members. According to reports cited by The Telegraph, Lawson wrote that the MCC Committee had decided to end its contracts with BrewDog both as an official partner and as the stadium’s official beer supplier. The move was described as a step aimed at ensuring certainty and continuity in operations as preparations begin for future cricket seasons.

BrewDog was once valued at nearly £2 billion during the previous decade and had grown into one of the most recognizable craft beer brands in the United Kingdom. However, the company’s valuation declined sharply after financial challenges and restructuring efforts. The firm had earlier sold a significant stake to investment group TSG Consumer Partners, a decision that increased debt levels and contributed to its financial instability before the eventual acquisition by Tilray.

The MCC’s letter did not explicitly state whether the decision was influenced by Tilray’s association with cannabis production or purely by financial considerations surrounding BrewDog’s restructuring. The brewery recently announced the closure of dozens of pubs across the UK and significant job cuts, developments that raised concerns about supply stability. Despite noting that beer sales at Lord’s reached record levels in 2025, club officials emphasized that guaranteeing a reliable match-day experience for members and visitors remains the top priority.

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