L’Oréal Paris, the global leader in beauty innovation, and Tira, Reliance Retail’s trailblazing beauty platform, have joined forces to bring the prestige of Paris Fashion Week to India through their groundbreaking initiative, ‘Runway to Paris.’ Held in Mumbai, this exclusive event served as a vibrant prelude to the world’s most iconic fashion event, celebrating the fusion of Indian creativity and Parisian elegance while spotlighting the nation’s emerging fashion and beauty talent.

‘Runway to Paris’ reimagined the synergy of fashion and beauty, emphasizing inclusivity, individuality, and artistic innovation. The initiative, structured as a nationwide contest, invited students to showcase their unique designs, culminating in a grand finale where eight talented teams presented their creations to a distinguished jury and industry leaders.

Aligned with L’Oréal Paris’ global ‘Walk Your Worth’ theme from its Le Défilé show, the event championed empowerment and self-expression, with each look enhanced by the newly launched Infallible Laque Resistance Liquid Lipstick, embodying the campaign’s “What’s Your Shine Statement” ethos.

The winning designer team earned a coveted opportunity to attend Le Défilé at Paris Fashion Week, marking a significant milestone for Indian talent on the global stage. This collaboration underscores L’Oréal Paris and Tira’s commitment to nurturing creativity and providing Indian designers with international exposure.

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Dario Zizzi, General Manager of L’Oréal Paris India, stated, “Runway to Paris is a movement that celebrates creativity, inclusivity, and empowerment, bringing the spirit of Le Défilé closer to Indian consumers while inspiring them to embrace their unique shine.” Bhakti Modi, Co-founder of Tira, added, “This partnership with L’Oréal Paris aligns with Tira’s vision to democratize beauty and fashion, empowering young designers and connecting consumers with global trends.”

By bridging Mumbai and Paris, ‘Runway to Paris’ has established a landmark platform, blending global beauty standards with high fashion and paving the way for India’s next generation of creative voices to shine internationally.

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