Yash-starrer Toxic released in theatres on August 26, but the highly anticipated film will not be screened at Bengaluru's Victory Cinema. The theatre later addressed the decision on social media, stating that it had made several offers to secure the film, including an offer to screen it on “zero terms”, but could not reach an agreement with the makers.
In its statement, Victory Cinema said it had kept audiences informed throughout its discussions over bringing Toxic to the theatre. The cinema owners maintained that the decision was not due to any unwillingness on their part to screen the film. They also thanked moviegoers who had repeatedly contacted the theatre and requested that the film be shown there.
The disagreement reportedly centres on the financial terms for screening Toxic. In an earlier social media post, Victory Cinema had said it was in discussions with KVN Productions and Monster Mind Creations, the companies associated with the film, to bring it to its screens. The theatre later clarified that the profit-sharing arrangement it proposed was not accepted by the film's makers.
Also Read: Yash Hails Nayanthara As The ‘Most Badass Sister’ While Discussing Toxic
According to the theatre's earlier explanation, the producers instead proposed a rental-based arrangement, which Victory Cinema said was not acceptable to it. With both sides unable to agree on the commercial terms, the theatre ultimately did not secure the film for its screens despite its efforts to negotiate an arrangement.
Victory Cinema also encouraged audiences to watch Toxic in theatres and wished the film success. The theatre thanked viewers for the support they had shown during the negotiations and said the response demonstrated the strong demand among its audience to see the film at its venue.
Directed by Geetu Mohandas, Toxic features Yash in the lead role, with Kiara Advani, Rukmini Vasanth, Huma Qureshi and Tara Sutaria in key roles. The film's release on August 26 has generated considerable interest among Yash's fans, while the dispute over its screening at Victory Cinema has drawn additional attention to the commercial arrangements between theatres and film producers.
Also Read: Why Aspiring Actors are Turning to Clown School For Burnout Relief