Norton Motorcycles, the iconic British brand revived under the ownership of India's TVS Motor Company, made a triumphant return to the global stage at EICMA 2025 with the unveiling of four new models designed to blend heritage craftsmanship with cutting-edge performance. Held in Milan from November 5 to 10, the event serves as the world's premier motorcycle exhibition, attracting enthusiasts and industry leaders to preview innovations shaping the two-wheeler landscape. Leading the lineup are the Manx and its sportier sibling, the Manx R, both powered by a formidable 1,200 cc liquid-cooled V4 engine, followed by the adventure-orientated Atlas and Atlas GT variants featuring a versatile 585 cc parallel-twin unit. This quartet signals Norton's strategic push into superbike and middleweight segments, with teases of two upcoming urban scramblers hinting at further expansion.

At the forefront stands the Norton Manx, a naked superbike engineered for real-world exhilaration, boasting 206 horsepower at 11,500 rpm and 128 Nm of torque peaking at 9,000 rpm from its all-new V4 heart. Mated to a six-speed constant mesh gearbox with slipper clutch and quickshifter, the Manx rides on an innovative single-cast aluminium frame paired with a single-sided swingarm and lightweight 17-inch carbon fibre wheels shod in Pirelli Diablo Supercorsa V4SP tyres, achieving a dry weight of just 204 kg. Suspension duties fall to fully adjustable 43 mm Marzocchi upside-down forks and a rear monoshock with electronic damping tweaks for on-the-fly adaptations to varying road conditions, while Brembo Hypure monobloc callipers clamp massive 330 mm front and 245 mm rear discs for assured stopping power.

Complementing the base Manx, the Manx R variant amps up the aggression with a sharper steering geometry tailored for track enthusiasts, yet retains the core tech suite that elevates rider connectivity and safety. An 8-inch TFT instrument cluster serves as the command centre, integrating Bluetooth for media streaming and enabling seamless adjustments to electronic aids like multiple ride modes, traction and slide control, launch control, and hill-start assist. Practical touches abound, including keyless ignition, heated grips, daytime running lights, and live vehicle tracking, underscoring Norton's commitment to merging British elegance with modern usability in a package poised to challenge established superbike rivals.

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Rounding out the debut are the Atlas and Atlas GT, Norton's entry into the burgeoning middleweight adventure tourer category, powered by a refined 585 cc parallel-twin engine whose full specifications remain under wraps pending further reveals. Both models offer flexibility with spoke or cast wheel options, illuminated by striking projector LED headlights and commanded via an intuitive 8-inch touchscreen TFT display. Rider-focused amenities like cruise control, adjustable electronic aids, keyless entry, heated grips, and seat position position the duo for long-haul comfort and versatility, appealing to globetrotters seeking Norton's signature style without the superbike intensity.

As TVS invests in revitalising the storied marque—once synonymous with racing legends like the original Manxman—these launches at EICMA not only revive Norton's competitive edge but also spotlight India's growing influence in premium motorcycle manufacturing.

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