Mahindra has officially commenced deliveries of its newly launched seven-seater SUV, the XUV 7XO, across India, marking the next phase of the model’s rollout in the domestic market. The SUV, positioned as a technology-focused offering in the competitive mid-size SUV segment, was recently opened for bookings at an introductory starting price of ₹13.6 lakh (ex-showroom).

According to the company, initial deliveries of the Mahindra XUV 7XO will be limited to the higher-end variants, including the AX7, AX7T, and AX7L trims. Mahindra has indicated that this phased delivery approach is aimed at managing demand while prioritizing customers who opted for feature-rich configurations. Lower variants such as AX, AX3, and AX5 will be delivered in subsequent phases.

The XUV 7XO is designed to appeal to tech-savvy consumers and families seeking a spacious three-row SUV with modern features. It comes equipped with advanced infotainment and connectivity options, multiple driver-assistance features, and a premium cabin layout. The model is expected to compete with established players in the segment by offering a balance of performance, comfort, and technology.

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In terms of powertrain options, the SUV is offered with petrol and diesel engine choices, paired with manual and automatic transmissions, depending on the variant. Mahindra has also focused on ride comfort and safety, equipping the XUV 7XO with multiple airbags, electronic stability control, and a range of active and passive safety features aimed at meeting evolving consumer expectations.

With deliveries now underway, the Mahindra XUV 7XO enters a crucial phase as customer feedback and on-road presence begin to shape its market performance. As competition intensifies in the seven-seater SUV category, the XUV 7XO’s pricing, feature set, and brand appeal will play a key role in determining its success in the Indian automotive market.

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