Itel Zeno 100 Pro Set For July 16 India Launch, Lite Teased

Itel is preparing to expand its smartphone lineup in India with the upcoming Zeno 100 Pro and Zeno 100 Lite. The company has confirmed that the Itel Zeno 100 Pro will launch in the country on July 16, while the Zeno 100 Lite has been teased as “coming soon”. Dedicated Amazon microsites have also revealed several key features of both smartphones ahead of their official arrival.

The Itel Zeno 100 Pro is being promoted as a durable smartphone designed for users seeking a reliable device capable of handling rough everyday use. The handset is confirmed to feature MIL-STD 810H military-grade durability certification, along with heat and drop resistance. The company has described the upcoming smartphone as “built tough”, indicating that durability will be one of its main selling points.

A teaser for the Zeno 100 Pro also mentions a “Point and Tap Control Connectivity” feature, suggesting that the smartphone could include an integrated infrared blaster. If included, the feature may allow users to control compatible devices such as televisions, air conditioners and other home appliances directly through the smartphone. Teaser images also show a dual rear camera setup, though details about the sensors remain undisclosed.

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Meanwhile, the Itel Zeno 100 Lite is confirmed to feature a 6.6-inch HD+ display with a 90Hz refresh rate. The smartphone will also come with DTS-backed speakers and MIL-STD military-grade durability certification. Itel has further confirmed that the device will pack a 5,000mAh battery, while a teaser image has revealed a green colour option for the upcoming model.

The Zeno 100 Lite is expected to be positioned below the Zeno 100 Pro in Itel’s latest smartphone lineup, although the company has not officially confirmed its market positioning. Unlike the Pro model, the Lite variant does not yet have a confirmed launch date and is currently listed only as “coming soon”. It could potentially be introduced alongside the Zeno 100 Pro on July 16.

Itel has yet to reveal several important details about the two smartphones, including their pricing, chipsets, complete camera specifications and software features. More information is expected to be announced closer to the launch. The two upcoming models appear to place a strong emphasis on durability as Itel looks to strengthen its presence in India’s competitive smartphone market.

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