Iconic City Landmarks Come Alive With Samsung's Galaxy AI Campaign
Samsung showcases Galaxy AI via 3D billboards on landmarks in 17 cities.
Samsung Electronics has launched a global teaser campaign ahead of its Galaxy Unpacked 2026 event, using large-scale 3D billboard installations to showcase the capabilities of its Galaxy AI technology. The initiative highlights AI-powered photo creation features and is aimed at building momentum for the upcoming Galaxy S26 smartphone series.
As part of the campaign, Samsung has transformed prominent urban landmarks into immersive digital displays. The company said the project demonstrates how Galaxy AI can convert creative ideas into visually compelling results. The full Galaxy S26 lineup—expected to include the Galaxy S26, Galaxy S26 Plus, and Galaxy S26 Ultra—is scheduled for official unveiling on February 25.
The Galaxy Unpacked event will be streamed live across Samsung’s official platforms, including Samsung.com, the Samsung Newsroom website, and its YouTube channel. The broadcast is set for multiple time zones, including 11:30 p.m. IST for viewers in India.
Also Read: Jairam Ramesh Shares Nehru's Rare Apology Letter to Supreme Court Judge
The 3D billboards began appearing on February 11 across 17 high-profile sites worldwide. Key locations include Piccadilly in London, The Moxy in Los Angeles, Omotesando and Shibuya Station Front in Tokyo, and K-POP Live at Coex in Seoul, among others spanning Europe, Asia, the Middle East, and Australia.
Samsung has previously indicated that the Galaxy S26 series will introduce enhanced Galaxy AI features designed to simplify everyday tasks and deliver a more intuitive user experience. The company said the technology is being developed to become increasingly personal, adaptive, and responsive to individual user needs.
The teaser push underscores Samsung’s strategy to place Galaxy AI at the centre of its next-generation smartphone ecosystem, as the company ramps up global anticipation ahead of one of its flagship product launches of the year.
Also Read: One-Year-Old Among Six Killed in Elephant Rampage in Jharkhand
