Beyond Developments Lands Global Sponsorship For Asia Cup 2025
Dubai-based brand backs eight-nation event in UAE.
The Asian Cricket Council (ACC) has designated BEYOND Developments, a leading real estate brand under the OMNIYAT GROUP and known for innovative waterfront lifestyle projects, as one of the Global Sponsors for the upcoming DP World Asia Cup 2025.
The tournament, scheduled from September 9 to 28 in the United Arab Emirates, will feature an expanded field of eight teams, including cricket powerhouses like India, Pakistan, Sri Lanka, Bangladesh, and Afghanistan, alongside hosts UAE, Oman, and Hong Kong. Matches will be held at the Dubai International Stadium and Zayed Cricket Stadium in Abu Dhabi, highlighting the UAE's status as a premier venue for global sports events.
Adil Taqi, Chief Executive Officer of BEYOND Developments, expressed enthusiasm for the partnership, stating, "For BEYOND, the DP World Asia Cup is more than a sporting tournament; it is a cultural phenomenon with vast followings across Asia and beyond.
Cricket’s values, such as resilience, precision, teamwork, and passion, mirror our ethos as creators of places with identity, purpose, and soul." Taqi highlighted the brand's pride in supporting an event hosted in the UAE, a nation renowned for fostering innovation and world-class sporting experiences, aligning with BEYOND's mission to develop inspiring and connected living spaces.
The tournament is expected to draw millions of viewers globally, with broadcasts reaching audiences across Asia and beyond, starting from September 9. This sponsorship underscores BEYOND's commitment to initiatives that elevate community and cultural engagement, reflecting shared principles of excellence and global connectivity.
Also Read: Pat Cummins Targets 4–6 Weeks for Bowling Comeback
BEYOND Developments, part of the OMNIYAT GROUP, focuses on accessible luxury real estate in Dubai, creating innovative living solutions that go beyond traditional boundaries. The OMNIYAT GROUP, an investment firm with a diverse portfolio in real estate, hospitality, and technology, aims for an AED 100 billion portfolio by 2030, emphasising high standards and transformative urban experiences.
The ACC, established in 1983 and headquartered in Kuala Lumpur, Malaysia, governs cricket across Asia, promoting the sport through development programmes and tournaments. With 14 members, including recent addition China, the council plays a key role in nurturing talent and expanding cricket's reach in the region. This sponsorship is poised to enhance the tournament's profile, blending sports with cultural and economic opportunities.
Also Read: Duleep Trophy: South And Central Zones Seek To Build On Youthful Starts
