Virat Kohli on Social Media Detox: ‘Didn’t Want to Waste My Energy’
With over 270 million Instagram followers, Kohli acknowledged that most of his recent posts are tied to prior brand commitments. However, he is now making a conscious effort to separate his personal and professional life.
Indian cricket icon Virat Kohli recently opened up about his evolving relationship with social media, revealing why he no longer shares personal content. Speaking at the RCB Innovation Lab's Indian Sports Summit, Kohli explained how the overwhelming attention he receives online led him to consciously limit his engagement on digital platforms.
"The kind of attention you get and the kind of traction you receive when you put something out there on a platform is quite unbelievable, to be honest. It's quite intense," Kohli said, as quoted by Wisden. "Luckily, I was born in a time where I didn't work with this thing [my phone] in my pocket. So for me, to just keep it on the side is pretty easy."
With over 270 million Instagram followers, Kohli acknowledged that most of his recent posts are tied to prior brand commitments. However, he is now making a conscious effort to separate his personal and professional life. "I'm making a conscious effort not to include my social media handle, which is private to me, in whatever I'm doing next in my life. I wanted to disconnect the two," he explained.
Kohli also admitted that he refrains from posting about his achievements, even after major victories. "Posting about us winning the championship is not going to increase the happiness in my heart. They all know we've won the trophy. Me posting about it is not going to give us two trophies. The reality stays the same," he noted.
Fresh off a stellar Champions Trophy campaign, Kohli’s approach to social media underscores the importance of digital boundaries. By prioritizing real-life experiences over online validation, he is setting an example for a mindful and balanced digital presence.
