T20 World Cup 2026: India-Pakistan Thriller Sets New T20 World Cup Viewership Benchmark

The high-voltage clash between the India national cricket team and the Pakistan national cricket team at the ongoing ICC Men's T20 World Cup has shattered digital viewership records, registering an unprecedented 163 million reach across platforms. The February 15 encounter in Colombo once again underlined why the fixture is widely regarded as the “Mother of All Rivalries” in world cricket.

According to tournament broadcast partner JioStar, the match became the most-watched T20 game in the history of any ICC event in terms of digital reach. The figure surpassed the viewership recorded during the 2024 T20 World Cup final between India and South Africa, highlighting the unmatched pull of an India-Pakistan showdown.

India’s commanding 61-run victory further amplified engagement, driving a 56 per cent jump in digital reach compared to their previous T20 World Cup meeting in New York in 2024. On mobile devices alone, the match delivered the highest reach ever for an ICC T20 league-stage contest, clocking 1.2 times the reach of the 2024 encounter.

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The rivalry also generated massive traction on JioHotstar, with Connected TV viewership recording a 2.4-times increase over the 2024 fixture. The surge reflects growing consumption of live sports content across larger screens in Indian households. Across all screens combined, fans consumed a staggering 20 billion minutes of watch time, underscoring the depth of engagement. The numbers reaffirm the India-Pakistan contest’s status as one of the biggest global sporting spectacles, consistently drawing record-breaking audiences across digital and broadcast platforms.

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