Emirates Crew Nails Shah Rukh Khan Moves at ICC Women’s World Cup

A group of Emirates flight attendants injected Bollywood flair into the ICC Women's World Cup 2025, captivating cricket fans with a surprise performance to Shah Rukh Khan's iconic track "Kuch Kuch Hota Hai" during a match break. The unexpected routine, blending synchronised dance moves and SRK's signature open-arm pose, unfolded at the Arun Jaitley Stadium, drawing cheers from the live audience and sparking a viral frenzy online. Emirates, the tournament's official airline partner, has a history of infusing cultural entertainment into events, but this fusion of cricket and cinema caught many off guard, highlighting the global appeal of Bollywood amid the high-stakes women's cricket spectacle.

The video, shared widely on platforms like Instagram and TikTok, begins with the crew—dressed in their signature red uniforms—striding onto the field like runway models before launching into the 1998 film's peppy number. Composed by Jatin-Lalit with lyrics by Anand Bakshi, the song, featuring SRK, Kajol, and Rani Mukerji, evokes 90s nostalgia and themes of youthful romance.

The attendants nailed the choreography, from playful twirls to the film's trademark hand gestures, before seamlessly transitioning into "Shava Shava" from Kabhi Khushi Kabhie Gham (2001), another Karan Johar-SRK blockbuster celebrating Punjabi exuberance. The performance, lasting under two minutes, ended with waves to the applauding crowd, cameras flashing as spectators captured the moment on their phones.

Social media erupted with a mix of delight and debate. Enthusiasts hailed it as a "Bollywood magic" crossover, with one Instagram user noting, "The ICC Women’s World Cup 2025 just got a dose of Bollywood magic! Emirates cabin crew lit up the event... proving SRK’s charm truly knows no borders." Fans praised the crew's energy, with comments like "SRK would be proud!" and "Perfect mid-innings boost." However, detractors voiced discomfort, labelling it "secondhand embarrassment" and questioning its relevance at a women's cricket event.

Some queried, "Why are flight attendants dancing at a sports match?" and "Is this promoting stereotypes?" The polarised reactions underscore broader discussions on cultural mashups in sports, where entertainment aims to engage diverse audiences but risks overshadowing the athletes.

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This light-hearted interlude arrives as the Women's World Cup intensifies, with host India chasing semifinal glory after recent wins. Emirates' involvement extends beyond glamour, sponsoring travel for teams and promoting inclusivity in women's sports. For SRK superfans, the nod to his enduring legacy—spanning over 100 films and a net worth exceeding Rs 7,300 crore—serves as a timely reminder of his borderless influence. As videos rack up millions of views, the performance exemplifies how global brands leverage pop culture to bridge worlds, even if not everyone buys the ticket.

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