Rexona Showcases ICC Women’s World Cup Trophy in Bengaluru
Mithali Raj, Dinesh Karthik launch ICC trophy in Bengaluru.
In a vibrant celebration of women’s cricket, Rexona, Unilever’s leading personal care brand, brought the ICC Women’s Cricket World Cup 2025 trophy to Bengaluru, igniting excitement for the upcoming tournament on Indian soil. Cricket legends Mithali Raj and Dinesh Karthik unveiled the dazzling trophy, marking a milestone in Rexona’s landmark three-year partnership with the International Cricket Council (ICC) as the official global sponsor for all ICC women’s cricket events through 2027.
The event, held on Monday, captured the spirit of a nation passionate about cricket while spotlighting the unstoppable rise of women’s cricket. A dynamic panel discussion, moderated by sports presenter Mayanti Langer, featured Mithali Raj, Dinesh Karthik, and Vipul Mathur, Executive Director of Personal Care at Hindustan Unilever Limited (HUL). The conversation delved into the transformative impact of women’s cricket in India, highlighting its role as a beacon of aspiration for millions of young women. “Women’s cricket is breaking barriers and inspiring dreams,” said Mithali Raj, emphasizing the sport’s growing influence.
Rexona also launched its Limited-Edition Glass roll-on portfolio, designed to commemorate the ICC Women’s Cricket World Cup. Available in three variants—Matcha and Vanilla, Sandalwood and Jojoba Oil, and Lotus Flower and Shea Butter—these innovative products promise superior sweat and odor protection with trendy fragrances, aligning with Rexona’s mission to empower active lifestyles. “This portfolio reflects our commitment to confidence and movement,” Mathur noted, adding that the brand aims to inspire women to pursue their potential through sport.
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Mathur underscored the significance of the ICC partnership, stating, “Our collaboration is a platform to encourage millions of young women to break barriers and move with confidence. Rexona is proud to support women’s cricket, fueling athletes and fans alike.” The event resonated deeply in Bengaluru, a city known for its cricket fervor, and highlighted Rexona’s role in championing the sport’s growth in India.
As the world’s No. 1 antiperspirant brand, Rexona continues to innovate with formulations tailored for dynamic lifestyles, ensuring users can tackle every challenge with confidence. The Bengaluru event not only celebrated the ICC Women’s Cricket World Cup but also reinforced Rexona’s broader mission to promote movement and empowerment, particularly for women. With the tournament approaching, the brand’s support is set to amplify the visibility of women’s cricket, inspiring a new generation to take to the pitch and chase their dreams.
This high-energy celebration sets the stage for an electrifying World Cup, with Rexona at the forefront of empowering athletes and fans to embrace every moment with unstoppable confidence.
