India Set to Unlock Opportunities for Next 500 Million Users: Prosus India Head
Prosus India head Ashutosh Sharma highlights massive opportunities for next 500 million users with AI-first strategy.
Prosus, the Amsterdam-based technology investment giant with net assets exceeding $200 billion, is accelerating its focus on India as a key growth market. The firm, which has stakes in Swiggy, Meesho, and PayU, plans to leverage India’s heterogeneous market to create opportunities for the next 500 million internet users, according to Ashutosh Sharma, head of Prosus India.
In a recent interview, Sharma outlined the company’s AI-first approach, revealing that Prosus is deploying over 20,000 artificial intelligence agents globally. These AI agents are designed to scale operations, optimize business performance, and enhance the efficiency of Prosus-backed portfolio companies across sectors such as payments, mobility, and e-commerce.
Sharma emphasized India’s unique market dynamics, highlighting its diversity in consumer behavior, regional preferences, and digital adoption. He stated that this heterogeneity provides fertile ground for multiple winners to emerge, and Prosus intends to invest strategically to capitalize on these opportunities.
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Prosus has been increasing investments in mobility and travel startups, recognizing that these sectors are poised for exponential growth as India’s urban and semi-urban populations expand their digital consumption. Sharma noted that the company’s proprietary AI capabilities will play a critical role in identifying trends and scaling businesses efficiently.
The firm’s India strategy reflects a broader vision of integrating cutting-edge technology with local market knowledge. By combining AI-driven insights with targeted investments, Prosus aims to support entrepreneurs, drive innovation, and facilitate faster adoption of digital services across the country.
With its deep-pocketed approach and AI-first mindset, Prosus is positioning itself as a major enabler of India’s digital economy. The company’s efforts are expected to not only benefit its portfolio but also create vast opportunities for the next wave of digital users in India.
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