BJP Launches ‘Har Ghar Swadeshi’ Campaign to Boost Self-Reliance
BJP’s 3-month campaign promotes swadeshi for self-reliant India.
The Bharatiya Janata Party (BJP) launched an ambitious three-month nationwide campaign on Thursday to champion swadeshi products, aiming to ignite a people’s movement for economic self-reliance under the banner of “Aatmanirbhar Bharat” (Self-Reliant India). Kicking off on the birth anniversary of party ideologue Deen Dayal Upadhyay and set to conclude on December 25, the birth anniversary of former Prime Minister Atal Bihari Vajpayee, the campaign seeks to embed swadeshi—products made in India, including by foreign companies—into every household.
Speaking at a press conference, BJP national general secretary Arun Singh emphasized the campaign’s core message: “Har Ghar Swadeshi” (Swadeshi in Every House). “This is not about boycotting any products but about prioritizing goods made in India by Indians,” Singh clarified. He highlighted that the campaign draws inspiration from India’s freedom movement, where swadeshi was a powerful tool against colonial rule, and now serves as a cornerstone for economic independence in a globalized world.
The BJP has planned an extensive outreach to make swadeshi a household name. Over 20,000 “Aatmanirbhar Bharat Sankalp Abhiyan” events, 1,000 fairs showcasing indigenous products, and 500 “Sankalp Rath” mobile units will traverse the country to promote swadeshi goods. The party is also leveraging star power, with celebrities and influencers roped in to amplify the message on social media. Meetings with youths, women, and traders will further spread awareness, encouraging communities to embrace locally made products.
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Singh pointed to the success of Prime Minister Narendra Modi’s “Vocal for Local” initiative, which has already boosted sectors like khadi and mobile manufacturing while reducing imports of items like toys. “Swadeshi is at the heart of a self-reliant India,” he said. “By choosing Indian products, we’re strengthening our economy and creating opportunities for our people.” The campaign will highlight the Modi government’s achievements, including a massive Rs 12 lakh crore investment in infrastructure—compared to Rs 2.5 lakh crore under the UPA government—and job creation at five times the rate of its predecessor.
A key focus of the campaign is engaging traders, who will be encouraged to dedicate a corner of their shops to swadeshi products. This initiative builds on the government’s broader economic policies, such as the Mudra loan scheme, which has benefited over 52 crore people with loans worth Rs 32 lakh crore. By promoting swadeshi, the BJP aims to empower small businesses and artisans while reducing reliance on foreign imports.
The campaign also carries a historical resonance, invoking the spirit of India’s freedom struggle. “Swadeshi was a rallying cry during our fight for independence,” Singh noted. “Today, it’s about building a strong, self-sufficient economy that can compete globally.” The BJP plans to organize workshops, seminars, and cultural events to educate citizens about the benefits of choosing Indian-made goods, from textiles and handicrafts to electronics and consumer products.
As the campaign unfolds, the BJP hopes to create a groundswell of support for swadeshi, transforming it into a nationwide movement. By connecting with households, markets, and communities, the party aims to reshape consumer habits and foster pride in India’s manufacturing prowess. With the Modi government’s track record of economic reforms as a backdrop, the campaign is poised to reinforce the BJP’s vision of an Aatmanirbhar Bharat, where every purchase of a swadeshi product becomes an act of patriotism.
