A CHORUS OF SCREAMS!! K-Pop Star Choi San Steals Milan Fashion Week
Known for his striking visuals and magnetic stage presence, San turned the prestigious event into his personal runway, cementing his status as a global style icon and proving that K-pop’s influence extends far beyond music.
Milan Fashion Week Fall/Winter 2025 became an unforgettable spectacle when Choi San, the charismatic member of K-pop sensation ATEEZ, stepped into the spotlight at Dolce & Gabbana’s show on February 28, 2025. Known for his striking visuals and magnetic stage presence, San turned the prestigious event into his personal runway, cementing his status as a global style icon and proving that K-pop’s influence extends far beyond music.
Dressed in a sleek, tailored ensemble that blended Dolce & Gabbana’s signature Italian elegance with his own bold flair, San arrived to a chorus of screams from fans and photographers alike. The crowd’s reaction was electric—streets outside the venue were reportedly shut down as admirers gathered, a testament to his skyrocketing fame. Fashion insiders and attendees noted that his presence shifted the focus, with one guest remarking, “The whole crowd was there for him. I didn’t realize he was this famous.” San’s charm didn’t stop at his outfit; he lingered to greet fans, a gesture that endeared him further to the Milan audience and amplified his moment on social media.
This wasn’t San’s first fashion rodeo—he debuted at Milan Fashion Week in September 2024 for Dolce & Gabbana’s Spring/Summer 2025 show—but his return underscored his growing clout. Posts on X hailed him as “this generation’s best ‘cold city man,’” a nod to his poised, urban sophistication. Alongside actress Kim So Hyun, he represented a seamless fusion of K-pop and high fashion, drawing eyes from both industries.
As ATEEZ prepares for a world tour later in 2025, San’s Milan takeover signals a broader trend: K-pop idols are redefining global fashion narratives. With his effortless charisma and boundary-pushing style, Choi San didn’t just attend Milan Fashion Week—he stole it, leaving an indelible mark on the runway and beyond.
