Instamart’s 2025 Report Shows India Shopping Big, Bold And Bizarre

Swiggy's quick-commerce platform Instamart has unveiled its 2025 annual trends report, revealing a fascinating mix of extravagant, quirky, and everyday orders that highlight the evolving shopping habits of Indian consumers. From high-value electronics to surprisingly lavish personal items, users pushed boundaries, with one individual splurging on iPhones worth crores collectively across multiple purchases. Standout big-ticket items included multiple iPhone 17 series models—such as the iPhone 17 Pro Max and 17s—often ordered in bulk or repeatedly, underscoring the platform's role in instant gratification for premium gadgets. The report also noted a customer who spent over Rs 1 lakh on condoms in a single year, blending practicality with eyebrow-raising volume.

Mondays emerged as the most popular day for gifting, with users frequently ordering flowers, chocolates, and personalized items to kick off the week on a thoughtful note. In a display of generosity, a Bengaluru resident tipped delivery partners a staggering Rs 68,600 throughout the year, earning praise for supporting gig workers amid the quick-commerce boom. Other unusual orders ranged from luxury watches and high-end cosmetics to bulk essentials, reflecting diverse needs from urban professionals to households relying on hyper-fast delivery.

The data showcases Instamart's growth as a one-stop destination for everything from emergencies to indulgences, with electronics and personal care categories seeing massive spikes. High-tippers and repeat luxury buyers illustrate appreciation for the convenience and speed that define platforms like Instamart, often delivering in under 10 minutes.

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As quick commerce continues to reshape retail in India, these 2025 insights paint a picture of a consumer base that is bold, generous, and unapologetically instant. The report not only amuses with its outliers but also signals maturing e-commerce trends where no order is too big, small, or surprising.

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