TechnoSport to Invest ₹200 Crore, Launch 300 EBOs Across the Country
Activewear giant to open 300 stores by 2027.
Kolkata-based TechnoSport, one of India’s fastest-growing activewear brands, is set to revolutionize the retail landscape with a massive Rs 200 crore investment to launch 300 exclusive brand outlets (EBOs) across the country over the next two years. The announcement, made on September 14, 2025, marks a significant shift from the company’s traditional reliance on general trade, driven by a remarkable 40% compound annual growth rate (CAGR) since 2022, fueled by booming demand in modern retail, e-commerce, and brand stores.
TechnoSport’s CEO, Pushpan Maity, shared the ambitious vision with PTI, noting the opening of the company’s 21st EBO in Kolkata on Sunday, bringing its total to two stores in West Bengal. “Our plan is to scale up to 300 stores nationwide over the next two years at an estimated capex of Rs 200 crore,” Maity said. Eastern India will be a key focus, with approximately 30% of the new stores planned for the region, reinforcing the brand’s deep roots in Kolkata. This expansion follows the recent launch of outlets in cities like Vijayawada, Chennai, and Mysore, signaling TechnoSport’s intent to capture a broader market share.
Complementing its retail push, TechnoSport is investing Rs 100 crore in a state-of-the-art manufacturing facility in Odisha, set to enhance its production capabilities alongside its existing yarn-to-fabric plant in Tirupur, Tamil Nadu. This move aligns with the company’s strategy to meet the rising demand for high-quality, affordable activewear in India’s Rs 4,500 crore active and sportswear market. “The opportunity for internationally benchmarked products at affordable prices remains huge,” Maity emphasized, highlighting TechnoSport’s edge in offering performance-driven apparel at accessible price points, typically between Rs 200 and Rs 700.
Also Read: Pakistan to Host SCO Summit in 2027: Sharif Orders Preparations
Financially, TechnoSport is eyeing Rs 600 crore in revenue for FY’26, with an ambitious target of Rs 1,000 crore by FY’27, driven by its retail expansion and innovative product offerings. The brand is also gearing up to launch a winter wear line this fiscal year, while remaining firmly focused on activewear rather than venturing into formal clothing. TechnoSport’s collections, spanning men, women, kids, and unisex categories, incorporate cutting-edge technologies like Technocool+ for enhanced cooling, TechnoGuard for antimicrobial freshness, and UPF 50+ protection, catering to athletes and everyday fitness enthusiasts alike.
Founded in 2007 by Sunil Jhunjhunwala and Sumit Kumar Santhalia, TechnoSport has grown into a formidable player, backed by Rs 175 crore in funding from A91 Partners in May 2024. With a network of over 5,000 retailer touchpoints across 15 states and a rapidly expanding e-commerce presence, the brand is poised to dominate India’s activewear market. As TechnoSport accelerates its growth, its blend of innovation, affordability, and strategic expansion positions it as a leader in India’s fitness and lifestyle revolution.
Also Read: Akhilesh Yadav Targets BJP’s Defeat in 2027 UP Elections
