Tech Mahindra To Deploy Perplexity AI Across Sales And Customer-Facing Teams
Tech Mahindra integrates Perplexity AI into sales operations.
IT Services company Tech Mahindra on Monday announced that it will deploy the AI-powered platform Perplexity across its sales and customer-facing teams to enhance real-time decision-making and improve client engagement. The integration of “Perplexity Enterprise Pro” is aimed at providing employees with source-backed, intelligent insights to better understand customer priorities and industry trends.
The company said the initiative is designed to equip senior sales leaders and customer partners with advanced tools to efficiently research client needs, analyse sector-specific challenges, and identify emerging business opportunities. By embedding AI-driven capabilities into its sales processes, Tech Mahindra aims to make customer interactions more informed and data-driven.
According to the company, the move is part of its broader strategy to improve productivity and deliver more personalised solutions to clients. The AI platform is expected to help teams access real-time information, enabling faster and more accurate decision-making during client engagements. Officials said this would strengthen the company’s ability to respond to evolving market demands.
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Tech Mahindra CEO and Managing Director Mohit Joshi said the integration would empower teams with trusted, real-time intelligence. He noted that the platform would help employees better understand customer priorities, engage with greater context, and deliver more impactful solutions. The company emphasised that such tools are increasingly becoming central to modern enterprise operations.
The IT services firm further stated that equipping sales teams with intelligent systems will not only enhance operational efficiency but also improve overall sales performance. It added that the use of AI will enable more meaningful and customised customer experiences, aligning with the growing demand for technology-driven business engagement models.
With this deployment, Tech Mahindra joins a growing list of global enterprises integrating generative AI tools into core business functions. The company said the initiative reflects its commitment to adopting emerging technologies to strengthen competitiveness and deliver long-term value to clients.
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