Noice Brings India’s Best Artisanal Foods to Your Doorstep Fast!

Noice, a premium food brand dedicated to reviving authentic homestyle recipes, has launched an expansive lineup of 200 artisanal food and beverage products, crafted in collaboration with over 40 local foodmakers across India. Available through Instamart in Mumbai, Delhi NCR, Bangalore, Hyderabad, Pune, and Chennai, the portfolio spans 13 categories, offering everything from freshly baked breads to traditional Indian snacks, all delivered within minutes.

Noice’s curated selection emphasizes high-quality, ingredient-first products, free from palm oil, artificial colors, and most preservatives. Top sellers include fresh malai paneer, bakery butter cookies, natural coconut water, homestyle spicy potato and banana chips, and kaju katli. Viral favorites such as crustless sliced bread, caramelized brioche, chocolate ganache cookies, Punjabi lassi, fresh rasgullas, French chocolate rochers, and Kashmir Valley honey have captured the attention of urban consumers seeking authentic flavors.

“For today’s discerning consumers, food is memory, the taste of home, and the joy of high-quality ingredients,” said Royan Mody, Assistant Vice President at Noice. “We use honest ingredients, authentic recipes, and no shortcuts—just real food, made the way it should be.” The brand’s small-batch approach ensures exceptional freshness, setting it apart in the crowded packaged food market. Noice is also the only brand on quick commerce platforms offering freshly prepared, preservative-free sweets, making it a standout choice for the festive season.

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Noice’s commitment to authenticity extends to reviving heritage Indian snacks like nipattu, karam gavvalu, achappam, nannari soda, Gujarati gathiya, and jeera masala soda, many of which had nearly vanished from mainstream markets. By partnering with local entrepreneurs in cities such as Calicut, Mangalore, Sonipat, and Karur, Noice brings regional delicacies like Kerala’s achappam back to nationwide consumers. DGZ Internet Private, a Calicut-based partner, noted that Noice has revitalized traditional snacks by overcoming challenges like short shelf life and fragility, ensuring accessibility without compromising quality.

The brand also collaborates with manufacturers equipped with state-of-the-art facilities, typically used for European and U.S. exports, to produce premium chocolates, cookies, and cakes. Provenance-led offerings, such as Lonavala chikki, Himalayan farm honey, and Mexican tortilla chips, reflect Noice’s dedication to purity, while staples like mathri, aloo bhujia, moong dal mixture, and badam chikki celebrate India’s rich snacking heritage.

Targeting premium urban customers who value authenticity and quality, Noice combines tradition with modern convenience, delivering homestyle flavors that stand out in a market dominated by mass-produced options. With its innovative approach and partnerships with local artisans, Noice is redefining quick commerce by bringing the taste of India’s culinary heritage directly to consumers’ doorsteps.

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