Mumbai Faces Valentine’s Day Rose Shortage Due To Export Boom
Rising exports drive a shortage of roses in Mumbai, affecting Valentine’s Day buyers and florists alike.
A surge in rose exports from India has contributed to a noticeable shortage of the popular flower in Mumbai ahead of Valentine’s Day, industry sources and local vendors said. Florists are reporting tighter supplies and higher prices, putting pressure on both sellers and consumers during one of the busiest periods of the year for flower sales.
According to growers and wholesalers, international demand for roses, particularly from the Middle East and Europe, has increased sharply this season. While exports boost farmers’ earnings, they have left domestic markets, including Mumbai’s wholesale flower markets, grappling with reduced availability. Traders say this imbalance has led to price hikes of 20–40% compared to last year.
Local florists highlighted that high-quality red roses, considered the quintessential symbol of Valentine’s Day, are the most affected. “We usually stock thousands of roses for the festival, but this year our supplies are limited. We’re trying to manage with alternatives, but customers are noticing the shortage,” said a vendor at the Dadar flower market.
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The shortage comes on top of logistical challenges posed by rising transportation costs and fluctuating weather conditions affecting rose cultivation in states like Maharashtra, Karnataka, and Tamil Nadu. Farmers said that while exports remain profitable, the domestic market occasionally suffers when large consignments are shipped abroad.
Industry experts suggest that the situation could encourage buyers to explore other flowers such as carnations, lilies, and chrysanthemums as substitutes. Meanwhile, sellers and wholesalers are urging consumers to place orders early to ensure availability, given the festive rush.
With Valentine’s Day just around the corner, Mumbai’s flower market faces a delicate balance between catering to local demand and meeting the profitable export commitments, leaving both buyers and florists adapting to the tighter supply scenario.
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