MrBeast Takes Over Step Fintech to Offer Savings and Credit to Teens

YouTube star Jimmy “MrBeast” Donaldson has acquired financial services firm Step through his company Beast Industries, marking his latest expansion beyond digital content into consumer-facing businesses.

The financial terms of the deal were not disclosed. Step offers savings and investment products and helps users under the age of 18 establish credit, according to its website. The company has raised more than $500 million in funding and claims a user base of over seven million young customers.

Announcing the acquisition on Monday, Beast Industries Chief Executive Officer Jeff Housenbold said the move aligns with the company’s goal of building practical, technology-driven products for its massive online audience. He added that the acquisition would help Beast Industries “meet our audiences where they are” and support better financial outcomes for younger users.

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Beast Industries, which was valued at $5.2 billion in 2024, has been steadily broadening its portfolio beyond online videos. The company has already launched multiple consumer products and services and is preparing to roll out Beast Mobile, its upcoming phone service.

Donaldson, better known globally as MrBeast, commands one of the largest followings on the internet, with more than 460 million subscribers across his platforms, including his main YouTube channel. His brand has increasingly leveraged that reach to enter sectors ranging from food to retail.

The acquisition of Step underscores a growing trend of digital creators turning into full-scale entrepreneurs, using their audiences to build diversified businesses in areas such as finance, technology, and consumer services.

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