India’s 3.5-4.5 Million Creator Economy Drives ₹3,500 Crore Influencer Marketing Industry: Kofluence Report

Kofluence’s Decoding Influence: The 2025 Influencer Marketing Report reveals India’s creator economy, with 3.5-4.5 million creators, powers a ₹3,000–₹3,500 crore influencer marketing industry, growing at a 45% CAGR toward 2028. Drawing from 1,000+ creators and marketers, the report highlights a shift to regional, data-driven strategies.

Platform Leadership: Instagram hosts 1.8-2.3 million creators, with Reels driving monetization (₹500 for nano-influencers to ₹2 lakh+ for mega-influencers). Fashion, gaming, and lifestyle dominate, with 470,000 fashion influencers by 2025.

Sectoral Investment: E-commerce (23%) and FMCG (19%) lead spends, with 25% of brands increasing budgets during launches like Diwali, leveraging micro-influencers for hyperlocal campaigns (52% preference).

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Tech and AI: 61% of brands use platforms for operations, with 29% adopting generative AI for content, enhancing scalability. With 900 million internet users, the industry is set to reach ₹3,375 crore by 2026.

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