FSSAI Issues Notices To 14 Companies Over Misleading Organic And Healthy Claims
FSSAI issues notices to 14 firms over misleading health and organic claims.
The Food Safety and Standards Authority of India (FSSAI) has issued notices to 14 food business operators for allegedly using misleading terms such as “healthy” and “organic” in product names and marketing claims, in violation of the Food Safety and Standards Act, 2006. The action targets a wide range of packaged food products including bread, snacks, oils, ghee, beverages and nutritional supplements.
According to the regulator, the companies named in the notices include Emami Healthy & Tasty, Health Aid, Troovy, The Healthy Factory, Healthy Master, Healthy Choice, Plan B, Neuherbs, Organic Wisdom, Shine Organic, Two Brothers Organic Farms, World of Organic, Storia and Iota Water. FSSAI said the use of such terms in branding and packaging may create a misleading impression among consumers regarding the nutritional value or certification status of the products.
The notices highlight concerns over the use of words like “organic”, “healthy” and “natural” in product names without meeting regulatory requirements. FSSAI stated that such claims must comply with established labelling and display regulations to ensure consumers are not misled. The authority added that several products appear to suggest health benefits or organic certification without possessing the necessary approvals or certifications under applicable standards.
Among the flagged cases is Emami Healthy & Tasty, where the regulator said the brand name itself could mislead consumers into assuming health-related benefits. Similarly, Plan B’s products, marketed as plant-based vegan items, were questioned for allegedly using vegan claims without appropriate endorsement in its FSSAI licence. Neuherbs’ “True Vitamin” branding was also flagged for using terminology not recognised under existing regulations.
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Other products under scrutiny include The Healthy Factory’s “Zero Maida” bread and pizza bases, which the regulator said may give misleading impressions despite containing refined ingredients. Troovy’s snack range, including chips marketed as “healthy”, was also flagged for similar concerns, along with branding and taglines used by Healthy Master and Healthy Choice that suggest overall health benefits.
FSSAI also raised concerns over several organic-labelled products, including offerings from Organic Wisdom, Shine Organic, Two Brothers Organic Farms and World of Organic, noting that some lacked mandatory certification under the National Programme for Organic Production (NPOP) or the PGS-India system. In addition, Storia Juice was flagged for potentially misleading consumers about the actual fruit content in its beverages, while Iota Water was questioned over claims related to added minerals.
The regulator reiterated that all food business operators must strictly adhere to labelling norms to prevent consumer deception. It warned that non-compliance could lead to regulatory action, and emphasised that product claims must be scientifically accurate, properly certified and clearly disclosed to consumers. The move comes as part of FSSAI’s broader effort to tighten oversight on misleading health and nutrition marketing in the packaged food sector.
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