From Food Trucks to Container Cafes: How This Noida Startup Caught PM Modi’s Eye
Azimuth's innovative mobile units spark entrepreneurial wave at UPITS2025.
At the UP International Trade Show 2025, Prime Minister Narendra Modi spotlighted Noida-based Azimuth Business on Wheels, praising its innovative approach to mobile entrepreneurship that aligns seamlessly with India’s Make in India and Aatmanirbhar Bharat initiatives. The company, a leader in designing and manufacturing customized mobile food and beverage units, captivated attendees with its vision for transforming urban and tourism ecosystems through organized, hygienic, and vibrant mobile business solutions.
During his visit, PM Modi engaged directly with Azimuth’s Founder & Director, Puneet Anand, discussing the potential of mobile entrepreneurship to reshape India’s street food and vending landscape. Modi emphasized the government’s commitment to fostering innovation, stating, “We are focused on manufacturing everything from chips to ships in India, and we are working tirelessly to enhance ease of doing business.” Azimuth’s showcase, featuring food trucks, container cafés, and modern vending carts, stood out as a testament to this vision.
Azimuth Business on Wheels is redefining entrepreneurship by providing ready-to-use, scalable infrastructure like food trailers and smart carts. These solutions empower small-scale entrepreneurs, create jobs, and enhance public spaces with cleaner, more organized vending zones. Anand expressed his excitement, saying, “Meeting PM Modi and discussing our vision for mobile entrepreneurship is a powerful validation. With government support, we can scale this sector to drive innovation and transform how businesses connect with communities.”
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The event also underscored Uttar Pradesh’s growing role as a hub for manufacturing and innovative business models. Azimuth’s mobile units not only support economic growth but also elevate the aesthetics and hygiene of India’s urban and tourism spaces. Headquartered in Noida with a second facility in Erode, Tamil Nadu, Azimuth is leading the charge in equipping entrepreneurs with affordable, mobile solutions that blend practicality with modern design.
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