Flipkart Unveils Zero Commission Model for Products Under Rs 1,000 to Boost MSME Sellers

E-commerce major Flipkart on Friday announced a new “Zero Commission Model” for all products priced below Rs 1,000, in a major move aimed at empowering small and medium sellers. The initiative, which also extends to its hypervalue platform Shopsy, removes commission fees entirely for sellers on eligible listings. For Shopsy sellers, the zero-commission benefit applies across all product price ranges, irrespective of cost.

The new policy is expected to be particularly beneficial for micro, small, and medium enterprises (MSMEs), which form a large part of Flipkart’s seller base. By removing commission on low-value products, the company aims to make online selling more sustainable and profitable, especially in essential and value-driven categories where demand is high for affordable options.

According to Flipkart, the reduction in commission fees could lower sellers’ overall cost of doing business by up to 30 percent. “The zero commission model is now extended to all products on Shopsy, irrespective of price, further solidifying its position as a key enabler for sellers targeting the hypervalue segment,” the company said in a statement. The move, the company added, will also enhance affordability for millions of customers across India.

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Sakait Chaudhary, Senior Vice President and Head of Marketplace at Flipkart, said the initiative reinforces the company’s commitment to building an inclusive digital economy. “The MSME sector contributes about 30% to India’s GDP. Through this move, we aim to remove barriers and enable more regional and emerging brands to enter e-commerce with confidence,” he said.

He added that the change would directly benefit both sellers and consumers. “For our customers, this zero commission model translates into more affordable options, particularly in value-led categories below Rs 1,000. It reflects Flipkart’s vision of an inclusive, accessible, and growth-oriented e-commerce ecosystem that supports the ambitions of every seller,” Chaudhary stated.

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