Dabur India to Boost Investment in Madhya Pradesh
Madhya Pradesh is where Dabur has invested the most, as our experience with MP has been fantastic, says Mohit Malhotra, CEO, Dabur
Dabur India, a leading FMCG company, plans to invest Rs 550 crore in Madhya Pradesh over the next two years, announced CEO Mohit Malhotra at the Madhya Pradesh Global Investors Summit 2025. Speaking on the sidelines, he praised the state’s policies and governance, highlighting Dabur’s long-standing presence in the region.
With Rs 1,000 crore already invested—its largest in India—Dabur has been operating in Madhya Pradesh for nearly 50 years. “Our experience here has been fantastic, and we expect it to continue under the new Chief Minister,” Malhotra said. The state currently contributes 25–30% of Dabur’s all-India production, from sourcing raw materials to manufacturing at its 55-acre Pithampur facility near Indore.
The new investment will expand production capacities, building on a Rs 550-crore plant launched in 2021 under the state’s Mega Projects Scheme and the Central Government’s PLI initiative. Malhotra credited the “double-engined” government for its support, citing 25% incentives, abundant water and power, and a streamlined single-window clearance system.
Focusing on its core strengths—ayurveda, herbal, and natural products—Dabur aims to meet rising global and domestic demand without broad diversification. “That happens in our group companies, but here we’re sticking to what we do best,” he said.
The announcement aligns with Madhya Pradesh’s push to attract investment, showcased at the summit held February 24–25. With its strategic location and business-friendly environment, the state continues to solidify its role as a key hub for Dabur’s growth. Malhotra expressed optimism: “Our journey with Madhya Pradesh has been remarkable, and this investment will take it further.”
With inputs from PTI.
