Chanakya Shah Raised Rs 1.9 Crore for His Startup With Just One Post on X

A single social media post helped a startup secure significant funding after it unexpectedly went viral online. Chanakya Shah, co-founder of the startup Up and Run, revealed that the company raised around ₹1.9 crore after he shared a post on X, the platform formerly known as Twitter. Shah detailed the unusual fundraising journey in a recent post, explaining that the company initially turned to social media in hopes of reaching potential investors. What started as a simple outreach effort quickly gained traction and attracted widespread interest from users across the platform.

According to Shah, the startup originally aimed to raise approximately ₹80 lakh to support its growth and operations. Instead of relying solely on traditional fundraising methods, the founders decided to experiment with social media as a way to share their story and connect with potential backers. The post soon caught the attention of a large number of users, leading to an unexpected wave of responses from individuals interested in supporting the venture financially.

The reaction was far greater than the founders had anticipated. Shah said that the single post generated confirmed investment offers totaling more than ₹2 crore. Many people who responded were not only interested in the business but were also already familiar with the company’s products. According to Shah, several of these individuals were customers who believed in the startup’s vision and wanted to participate in its growth by becoming investors.

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Despite receiving such a strong response, the company did not accept every offer it received. Shah explained that the startup decided to carefully select investors who could contribute more than just capital. The founders prioritized individuals who could provide strategic guidance, industry connections, or other forms of support that could help the business grow sustainably in the long term.

In the end, the company finalized funding of around ₹1.9 crore. Of this amount, roughly ₹1 crore came from the startup’s existing angel investor network. The remaining ₹90 lakh was contributed by individuals who discovered the company through Shah’s viral post on X and later decided to invest after learning more about the business and its plans.

Shah said he felt deeply grateful for the overwhelming support the startup received through the online community. He described the experience as both surprising and encouraging, highlighting how social media can sometimes play an unexpected role in business growth. The co-founder also indicated that he plans to share a more detailed explanation of the fundraising journey soon, outlining the process, key decisions made along the way, and lessons that other entrepreneurs may find useful.

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