Amul Raises Milk Prices By Rs 2 Per Litre Across India, First Hike Since 2025

The Gujarat Co-operative Milk Marketing Federation (GCMMF), which sells dairy products under the Amul brand, has announced a nationwide increase in milk prices by Rs 2 per litre across all major markets starting May 14. The revision marks the first price hike by the cooperative dairy giant since May 2025 and comes amid rising operational and production costs faced by the dairy sector over the past year. The federation said the increase translates to an overall price rise of around 2.5 to 3.5 per cent, which it noted remains below the average food inflation rate in the country.

GCMMF stated that the decision was taken after a sustained rise in the cost of cattle feed, fuel, transportation, and packaging materials. The cooperative said these factors have significantly increased the overall cost of milk production and distribution over the last twelve months. According to the federation, member unions have already raised procurement prices paid to dairy farmers by nearly 3.7 per cent during this period to help them cope with increasing input expenses and maintain a stable milk supply across regions.

The price revision will affect several popular milk variants sold under the Amul brand, including Amul Taaza, Amul Gold, Amul Shakti, and Amul Tea Special. Under the new pricing structure, a 500 ml pack of Amul Taaza will cost Rs 29, while the one-litre pack will be priced at Rs 57. Amul Gold in the 500 ml category will now cost Rs 35, while Amul Shakti 500 ml will be available for Rs 32. The one-litre Amul Tea Special pack has been revised to Rs 66, and buffalo milk in the 500 ml segment will now retail at Rs 39.

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The federation highlighted that Amul operates as a farmer-owned cooperative model, under which a major portion of consumer payments is transferred directly to milk producers. GCMMF stated that approximately 80 paise from every rupee earned through milk sales is passed on to dairy farmers. Officials added that the latest price increase is aimed at ensuring farmers continue to receive fair compensation while encouraging stable milk production despite mounting operational pressures in the agricultural and dairy sectors.

Industry observers believe the revision reflects broader inflationary trends impacting food and agricultural supply chains across India. Rising fuel prices, transportation costs, and feed expenses have affected dairy cooperatives and private milk producers alike over the past year. The increase also comes at a time when household budgets are already under pressure from higher prices of essential commodities, making milk price revisions particularly significant for consumers in urban and rural markets.

Amul remains one of India’s largest dairy brands with a nationwide distribution network and millions of associated milk producers. The cooperative’s pricing decisions are closely watched because they often influence broader trends within the dairy industry. While consumers are expected to feel the impact of the revised rates immediately, the federation maintains that the increase is necessary to sustain farmer incomes, maintain production levels, and manage the growing cost burden across the dairy supply chain.

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