Sobhita Dhulipala Explains Why She Rejects Heavy PR Completely
Sobhita Dhulipala reveals she avoids heavy PR as she prefers not to stay visible 24x7 or constantly in the news.
Actor Sobhita Dhulipala has made it clear that she does not believe in aggressive public relations strategies to stay relevant in the film industry. In a recent interaction, the actress stated that she prefers to maintain a low-profile presence rather than seek constant visibility. “I don’t want to be visible 24x7 or be spoken about all the time,” she said, adding that such amplification does not align with her personality.
Sobhita recently returned to Telugu cinema with the film Cheekatilo, marking her comeback after a gap since Goodachari. She was also seen in the bilingual film Major. Speaking about reconnecting with Telugu cinema, she shared that performing in her mother tongue felt natural and enriching, especially as her character required crisp and nuanced dialogue delivery.
Discussing the growing influence of PR in the entertainment industry, Sobhita acknowledged that she had briefly worked with PR firms in the past. However, she emphasised that she has consciously chosen not to rely heavily on such mechanisms. According to her, every actor has different preferences, and while PR may work for some, she has clarity about what suits her career and lifestyle choices.
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Responding to whether excessive PR could overshadow genuine artistic work, the actress admitted that there are no fixed formulas for success. Coming from Visakhapatnam and without a film background, she said she has navigated her journey independently, learning through experience and gradually understanding what works best for her.
Cheekatilo, which premiered on ZEE5 on January 23, has brought Sobhita back into the spotlight. Despite the renewed attention, the actor reiterated that she remains focused on meaningful roles rather than constant media presence, underscoring her belief in letting her work speak for itself.
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