Ramayana VFX Deliberately Kept Raw For Buzz, Claims Content Creator
Insider claims Ramayana VFX used for marketing.
A content creator has sparked discussion online after claiming that the makers of Nitesh Tiwari’s upcoming film Ramayana intentionally released a version of Ranbir Kapoor’s Lord Rama introduction with underwhelming visual effects as part of a “free marketing” strategy. The claim was made by creator Dhruv Parikshit, who recently visited the film’s sets during a creators’ day event attended by filmmakers and cast members.
Ramayana, one of the most ambitious Indian film projects in development, stars Ranbir Kapoor as Lord Rama, Sai Pallavi as Sita, and Yash as Ravana, and is directed by Nitesh Tiwari. The project has generated significant anticipation due to its scale, casting, and adaptation of the epic narrative. Earlier this week, the makers hosted select content creators on set, offering them a behind-the-scenes look at the production process and early visual elements of the film.
Following his visit, Parikshit shared images and videos on social media, later responding to questions in the comments section about the film’s visual effects quality. He acknowledged that the VFX shown in the initial glimpse appeared “incomplete,” but suggested this was not necessarily indicative of the final output. According to him, the creative team has a much larger vision in place that was not fully reflected in the teaser material that had been released.
Also Read: Ravi Dubey Appeals For Patience As Buzz Grows Around Nitesh Tiwari’s Ramayana Adaptation
In a follow-up remark, the creator claimed that the production deliberately released a “nerfed” or unfinished version of Ranbir Kapoor’s Lord Rama introduction to generate online discussion and debate. He suggested that the response and speculation around the visuals had helped the film gain attention without additional promotional effort. However, these claims remain unverified and have not been officially addressed by the filmmakers.
Parikshit further described the scale of the production, stating that the world-building and character designs he observed on set were highly immersive and comparable to large-scale international visual spectacles. He also said that the vision of the filmmakers was ambitious and significantly more refined than what early promotional material might suggest. According to him, the final film aims to deliver a far more polished visual experience than what audiences have seen so far.
The remarks have added to ongoing online discussions about Ramayana, which continues to be one of the most closely watched Indian film projects in production. While some users have debated the quality of the early visuals, others have defended the filmmakers, noting that large-scale VFX-heavy productions often undergo extensive refinement before release. As anticipation builds, the production remains under scrutiny, with audiences awaiting more official promotional material to better understand the film’s final visual direction.
