Suniel Shetty Rejects Rs 40 Crore Tobacco Offer, Puts Values Before Money

Veteran Bollywood Actor Suniel Shetty has revealed that he rejected a lucrative Rs 40 crore endorsement deal from a tobacco brand, prioritizing his personal principles and the legacy he wishes to leave for his children. The 64-year-old actor, known for his action-packed roles in films such as 'Main Hoon Na,' 'Hulchul,' and 'Dhadkan,' made the disclosure in a recent conversation, highlighting how deeply his core values shape both his professional choices and personal life. Shetty emphasized that he did not want to set a negative example or leave any “blemish” on the reputations of his son, Ahan Shetty, and daughter, Athiya Shetty, both of whom are pursuing careers in the entertainment industry.

The offer, described by Shetty as substantial, came at a time when celebrity endorsements for various products remain highly lucrative in India. Despite the financial temptation, the actor stood firm on his decision, citing health concerns associated with tobacco use and his desire to uphold a responsible public image. Suniel, who has maintained a relatively low-key yet consistent presence in Bollywood over three decades, explained that such choices are guided by long-term considerations rather than short-term gains. He believes that public figures carry a responsibility to influence society positively, especially when it involves products linked to serious health risks.

Shetty’s stance reflects a broader trend among some Indian celebrities who have increasingly declined endorsements for alcohol, tobacco, or other controversial products in recent years. His decision also underscores the evolving expectations from actors in the public eye, particularly those with family members entering the same industry. Ahan Shetty made his acting debut in the 2021 film 'Tadap,' while Athiya Shetty debuted with 'Hero' in 2015 and has since appeared in several projects, including web series. Suniel has often spoken about the importance of integrity and family values in interviews, and this latest revelation reinforces his reputation as an actor who places ethics above monetary rewards.

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The actor’s comments have resonated with fans and industry observers, who praised his principled stand in an era where commercial opportunities frequently overshadow personal convictions. Suniel Shetty continues to remain active in films and business ventures, including his popular restaurant chain and fitness initiatives. By turning down the tobacco endorsement, he has once again demonstrated that his career choices are driven by a commitment to setting a positive example for the next generation.

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