JLR Slashes Range Rover SV Price by Rs 75 Lakh Ahead of India-UK Trade Deal

Jaguar Land Rover (JLR) India has announced a significant price reduction for its flagship luxury SUVs, including the Range Rover SV, in a move linked to anticipated benefits from the proposed India-UK Free Trade Agreement (FTA). The revised pricing aims to make high-end imported models more competitive in the Indian market.

The most notable price cut applies to the Range Rover SV, which now starts at Rs 3.50 crore (ex-showroom), down sharply from its earlier price of Rs 4.25 crore. Similarly, the Range Rover Sport SV has also seen a reduction, with its price lowered to Rs 2.35 crore from Rs 2.75 crore. Both models are imported into India as completely built units (CBUs), making them particularly sensitive to import duty changes.

According to the company, the price revision reflects expectations of reduced import duties under the upcoming trade agreement between India and the United Kingdom. Currently, imported luxury vehicles attract steep taxes in India, sometimes reaching up to 110%, which significantly increases their retail prices. The FTA is expected to bring these duties down substantially over time.

Also Read: Bajaj Removes Avenger 160 Street From Lineup, Lists Upcoming 220 Street Model

In addition to the price cuts, JLR has enhanced the value proposition of the Range Rover SV by including SV Ultra Metallic paint options as standard. These premium finishes, available in both gloss and satin variants, were previously offered at an additional cost, making the updated package more attractive to buyers in the luxury segment.

However, the company clarified that the price revision applies only to select imported models. Locally manufactured vehicles such as the Range Rover, Range Rover Sport, Range Rover Evoque, Range Rover Velar, and Discovery Sport will not see any changes in pricing. Similarly, models like the Defender and Discovery, which are produced in Slovakia, remain unaffected by the current revision.

Industry experts note that the proposed India-UK FTA could significantly reshape the premium automotive market in India. If implemented as expected, import duties could fall to around 30% in the first year and further reduce to nearly 10% over five years, potentially making luxury imports more accessible and driving increased demand among high-net-worth buyers.

Also Read: 2026 Volkswagen Taigun Facelift Adds Features, Tech; Still Relies on Engine Choice to Impress