Tata Motors Confirms Sierra EV, Refreshed Punch, And Avinya Premium Brand Launch Timeline

Tata Motors is accelerating its electric vehicle strategy, announcing plans to launch the Sierra EV and a refreshed version of the Punch by the end of calendar year 2026, while debuting its new premium EV brand, Avinya, by year-end 2026. The announcements, shared by Shailesh Chandra, Managing Director and CEO of Tata Motors Passenger Vehicles, underscore the company's push to expand its EV portfolio and maintain dominance in India's growing electric mobility market.

The Sierra EV represents the electric revival of the iconic Sierra nameplate, originally launched as an SUV with a strong initial response—including over 70,000 bookings on day one and deliveries starting January 15, 2026. Built on Tata's Acti.ev architecture, it will blend nostalgic design elements like curved rear windows with modern EV features, positioning it as a mid-to-premium offering. The refreshed Punch will incorporate updates inspired by the existing Punch EV, enhancing its appeal in the compact SUV segment. Meanwhile, Avinya will introduce a premium, technology-focused lineup, drawing from concepts showcased earlier, with the first model expected to feature advanced connectivity, sustainable materials, and a range exceeding 500 km, potentially priced above ₹35 lakh.

Beyond these, Tata Motors plans to introduce three additional nameplates between FY27 and FY30, contributing to a broader roadmap that includes up to 10 EVs in its portfolio by FY26. The company has committed Rs 16,000–18,000 crore in investments over FY25–FY30 to support product development, manufacturing, and infrastructure expansion, including charging networks.

Also Read: Ducati Launches Limited 293-Unit Panigale V4 Marc Marquez 2025 Champion Replica

These initiatives align with Tata Motors' goal to hold a 45–50% share in India's EV market amid increasing competition. By combining heritage revivals like the Sierra with futuristic premium offerings under Avinya, the automaker aims to cater to diverse customer segments—from mass-market buyers to aspirational ones—while advancing sustainable mobility in the country.