Charles Leclerc And Lewis Hamilton Present Ferrari’s First Electric Vehicle
Ferrari introduced its first electric car with Leclerc and Hamilton at the unveiling event.
Ferrari has unveiled its first fully electric car, the Ferrari Luce, marking a major shift in strategy for the iconic Italian automaker as the global luxury automobile industry navigates slowing electric vehicle demand. The launch event in Rome featured Scuderia Ferrari Formula One drivers Charles Leclerc and Lewis Hamilton, who officially revealed the company’s first all-electric model.
The Ferrari Luce, whose name translates to “light” in Italian, is also the company’s first-ever five-seater vehicle. Ferrari said the model was developed over a five-year period in collaboration with Loveform, a design company founded by former Apple design chief Jony Ive. The car represents a significant departure from Ferrari’s traditional focus on combustion-engine supercars and hybrid technology.
According to Ferrari chief executive Benedetto Vigna, the Luce has been engineered entirely in-house, including its electric motors and core components. The luxury EV is priced at approximately 640,000 US dollars and uses four Ferrari-built electric motors, one for each wheel. Ferrari claims the car can accelerate from 0 to 60 mph in roughly 2.5 seconds while maintaining the high-performance characteristics associated with the brand.
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Ferrari stated that producing the components internally would ensure long-term servicing and maintenance support for customers. The company has historically prioritised craftsmanship, performance and exclusivity, and executives indicated that the Luce was designed to preserve Ferrari’s signature driving experience despite the shift to a fully electric powertrain.
The launch comes at a time when several major luxury automakers, including Lamborghini and Porsche, have reportedly slowed or reconsidered their electric vehicle expansion plans due to weaker-than-expected demand and rising competition from Chinese EV manufacturers such as BYD. Ferrari itself had previously focused mainly on hybrid vehicles and had resisted committing fully to an all-electric future.
Ferrari’s move into electric mobility also aligns with broader technological developments within Formula One. The company has been working on hybrid engine systems designed for upcoming F1 regulations, which will require a balanced split between combustion and electric power. Ferrari currently supplies engines to teams including Haas F1 Team and the newly introduced Cadillac Formula One Team, further reinforcing its position in high-performance automotive engineering.
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